One agent for everything — not just your calendar and inbox.
Both are hosted AI assistants built for non-technical people — no servers, no API keys. Martin is a focused concierge you reach by SMS, phone call, WhatsApp, email, or Slack to manage your calendar, inbox, reminders, and to-dos — and it can even phone people on your behalf. The Agency is one named persona agent you build a relationship with that also runs saved, schedulable workflows, writes reports, and extends to any app over OAuth, any MCP tool, and local tools on your Mac. Here's an honest look at both.
Comparison reviewed June 2026· facts from each product's own documentation
At a glance
Where the two genuinely differ — including where Martin wins.
| Comparison dimension | The Agency Hosted personal agent | Martin Text & call concierge · hosted |
|---|---|---|
| Who it's for | Non-technical people who want one personal agent that does real work across their tools | Busy individuals offloading calendar, inbox, reminders, and to-dos to an always-reachable assistant (consumer, single-user) |
| Setup effort | Sign up, name your agent, connect apps via OAuth; no keys, no install | Sign up, connect calendar/inbox/Slack, then text or call it; iOS or web app, no keys |
| How many agents / shape | One persona agent (name, codename, personality) you build a relationship with | One assistant (“Martin”) focused on a fixed set of personal-productivity tasks |
| Channels | Web chat, Telegram, email, voice | SMS/text, phone calls (in & outbound voice), WhatsApp, email, Slack, Telegram, web + iOS app (no Android) |
| Integrations | Web search; OAuth apps (Gmail, Calendar, Slack, GitHub, more); any MCP server; Agency Link for local Mac tools | Google Calendar, Gmail, Slack, contacts (text/call others), reminders/to-dos, search; Google Drive, Notion, ClickUp “coming soon” |
| Memory & personalization | Long-term memory so the agent remembers you and past work | Long-term memory of preferences and workflows; enhanced memory gated to the Pro tier |
| Scheduling & triggers | Saved workflows run on cron schedules, on events, or manually; each produces a report | Proactive morning actions; Pro-only Wake-Up Calls, daily auto-drafted email replies, and CC-to-schedule |
| Autonomy & approvals | Sensitive actions like sending email are gated behind approval | Acts on your behalf (email, texts, calls, bookings); exact approval model not publicly documented |
| Where it runs | Hosted SaaS | Hosted SaaS (cloud-only) |
| Open source | No — proprietary | No — proprietary |
| Model | No keys to bring — the model's included | Managed and included; specific model(s) not publicly named |
| Pricing | Usage-based credits with tiers | Flat tiers (as of June 2026): Basic $35/mo ($21 annual); Pro $49/mo ($30 annual); 7-day trial |
| Phone calls to others | No — works over web chat, Telegram, email, and voice, but doesn't call or text third parties | Yes — can place outbound calls and texts to people and businesses (reviews say still early-stage) |
What's the same
These aren't toys on either side — both are real, capable agents.
Where they differ
The honest trade-off, axis by axis.
A focused concierge vs. an agent that extends to anything
Martin can actually pick up the phone
Reusable scheduled workflows vs. proactive morning routines
Which one is for you?
If Martinis the better fit, we'll say so — we mean it.
Choose The Agency if…
- You want one persona agent you build a relationship with that takes on work well beyond calendar and inbox
- You need saved, schedulable workflows that run on cron, on events, or manually and hand back reports
- You want to connect virtually anything — OAuth apps, any MCP tool, and local Mac tools — not a fixed integration list
- You want sensitive actions like sending email gated behind explicit approval
Choose Martin if…
- You mainly want calendar, inbox, reminders, and to-dos handled, and value depth on that narrow job over breadth
- You want to reach your assistant the way you'd text or call a human EA — by SMS, phone, or WhatsApp, no app required
- You want it to actually phone or text other people and businesses on your behalf (booking, coordinating)
- You want a flat monthly price with an iOS app, rather than usage-based credits
Questions people ask
What is Martin, and how is it different from The Agency?
Martin is a personal AI assistant (marketed as “your AI like Jarvis”) you reach by SMS, phone call, WhatsApp, email, or Slack to manage your calendar, inbox, reminders, and to-dos — and it can text and call people on your behalf. The Agency is one named persona agent you build a relationship with that also runs saved, schedulable workflows, writes reports, and extends to any app over OAuth, any MCP tool, and local tools on your Mac. Martin is a focused concierge; The Agency is a broader personal agent.
Can Martin make phone calls? Can The Agency?
Yes — placing real outbound phone calls and texts to people and businesses on your behalf is one of Martin's standout features, alongside Pro-only “Wake-Up Calls” where it phones you with your weather and schedule. Reviews describe the calling feature as still early-stage. The Agency does not place outbound calls or text others; it works over web chat, Telegram, email, and voice.
How much does Martin cost?
As of June 2026, Martin has two consumer tiers with a 7-day free trial: Basic at $35/mo (or $21/mo billed annually) and Pro at $49/mo (or $30/mo billed annually). Several headline features — enhanced long-term memory, daily auto-drafted email replies, Wake-Up Calls, and CC-to-schedule — are Pro-only. The Agency uses usage-based credits with tiers.
Does Martin require approval before it sends emails or makes calls?
Martin acts on your behalf — drafting and sending email, texting and calling people, and booking events — but its exact approval or confirmation model isn't publicly documented, so we can't state precisely which actions auto-execute versus require a confirmation step. The Agency gates sensitive actions like sending email behind explicit approval.
Which integrations and channels does Martin support?
Martin connects to Google Calendar, Gmail, Slack, your contacts (to text and call others), reminders, to-dos, and search tools; Google Drive, Notion, and ClickUp were announced as coming soon. You can reach it via SMS, phone, WhatsApp, email, Slack, and Telegram, plus a web app and an iOS app (no Android app was found). The Agency connects via OAuth (Gmail, Calendar, Slack, GitHub, and more), any MCP tool, and local Mac tools, over web chat, Telegram, email, and voice.
Stop being everyone.
Pick the one thing you keep meaning to hand off. Your agent takes it from there.
Free tier included · No credit card required · Private by default